The packaging really spoke to me. The lipstick tube is covered in "em" words such as embrace, empower, embellish and esteem. It was something I could see myself designing and I felt connected to Michelle Phan, the creator. For anyone who isn't familiar with Michelle Phan, she became famous from her You Tube makeup and beauty tutorials. She is also one of the ipsy creators and now has a makeup line. I ordered the .em lipstick in "bachelorette." On my computer screen it looked a little more cranberry than it really is. I have a couple other similar pinky/purple colored lipsticks but that's ok. I didn't mind much.
I initially tried the lipstick without liner or lip primer. I try and avoid extra steps whenever possible. With two young kids, I have to save all the time that I can! The lipstick goes on super smooth and creamy. It feels amazing to wear and absolutely does not dry out my lips. The color is very vibrant and lasted a good couple of hours. It wasn't as matte as some of the other matte lipsticks out there but it definitely was not glossy either.
Here's a quick photo of me wearing it. It's not a great picture but you get an idea of the color. My only complaint is that it feathered after awhile. It definitely needs to be worn with a good lip primer and/or lip liner. I would buy this product again but don't wear it as often as I wear some of my other lipsticks since there are additional products and steps involved.
Anyone else tried .em products? I am curious about the rest of her line now too.
-Michelle
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*The reviewed product was personally purchased and this is an independent review.
*Photos used are courtesy of the blogger.
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